rSquared Website Privacy Policy Date of Last Revision: May 24, 2019

This privacy policy (the “Privacy Policy”) describes how rSquared CRE, LLC. (“rSquared” or “we” or “us”) collects, uses, and shares personal information gathered via our website,, any related or successor sites, and any related mobile versions of these sites (collectively, the “Website”). We refer to our Website visitors as users (“Users”). Please read our Terms of Use. By visiting the Website, you accept and consent to the practices described in the Privacy Policy.


Personally Identifiable Information. We obtain certain information when you provide it to us: for example, if you contact us using the form on our Website, you may provide certain information, including your name and email address. If you purchase or subscribe to goods or services using the Website or any applicable order form, you may provide us with information that includes your billing address and payment information. Some of that information can be used by rSquared to identify or contact you directly and is sometimes referred to as personally identifiable information (“PII”). You may also choose to provide certain personally identifiable information to us, including real estate data that is associated with your account, when you enter into a Software as a Service Subscription agreement with us.

Non-Personally Identifiable Information. rSquared also gathers non-personally identifiable information from Users. Non-personally identifiable information is information that usually cannot by itself be used to identify a particular person or entity, and may include: the Internet Protocol (IP) address, unique device identifiers, anonymous IDs for advertising, operating system, mobile network information, browser type, existing applications, browsing activity and non-precise device location information (e.g., city or region).


We may use the personally identifiable information that you provide to respond to your contact inquiries; process your orders; provide you with services you have requested and/or customer support; communicate with you about news, events, opportunities, products, or services that may be of interest to you; allow you to take part in competitions, campaigns, promotions or surveys; and provide, develop, improve, and personalize the Website.

rSquared analyzes non-personally identifying information to help us determine how Users access parts of the Website and who our Users are. By recognizing patterns and trends in usage, rSquared is able to better design the Website to improve Users’ experiences, both in terms of content and ease of use. rSquared may use aggregated and anonymized real estate data provided pursuant to a Software as a Subscription Service Agreement to analyze trends and create metrics.

rSquared may also use the personally and non-personally identifiable information it collects to verify that its customers are complying with the named user licenses provided for under an applicable Software as a Subscription Service Agreement.


rSquared will only share your personally identifiable information as described in this Privacy Policy or with your permission. We may share your personally identifiable information with our partners and affiliates as necessary to contact you or provide you with requested services. We do not sell your personally identifiable information to third parties.

We may share anonymized PII and non-personally identifiable information with third parties, including but not limited to advisors, advertisers, analytics providers, and investors, for the purpose of conducting our business. rSquared uses Google Analytics to track aggregated visitor data, which does not include any personal information. We reserve the right to disclose to third parties non-personally identifiable information collected for any lawful purpose.

rSquared may disclose your information to third parties when obligated or permitted to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual unlawful activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.

Finally, rSquared may transfer information, including any personally identifiable information, to a successor entity (or potential buyer) in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.


We use reasonable measures to protect information from loss, theft, alteration, or misuse. However, please be advised that even the best security measures cannot fully eliminate all risks. We cannot guarantee that only authorized persons will view your information. We are not responsible for third party circumvention of any privacy settings or security measures.


We do not knowingly collect or store personally identifiable information from anyone under the age of 13 unless or except as permitted by law. If we are made aware that we have received personally identifiable information from someone under 13, rSquared will use reasonable efforts to remove that information from our records.


rSquared may allow third-party service providers to use and may itself use cookies, tracking pixels, and other technologies to collect information and to track browsing activity over time and across third party websites. The providers of these services may use your IP address or an anonymous identifier as well as certain information from your browser, together with other non- personal information about your visits to our Website and other sites, in order to provide analytical information for our Website and other sites. Like many other websites, we use Google Analytics. Traffic and usage data collected by Google (obtained through the use of Google cookies on the Website) is subject to Google’s privacy policy. Per the applicable Google Analytics service terms, Google does not collect personally identifiable information in connection with those services. Note that Google offers a Google Analytics browser add-on


(designed to be compatible only with certain browsers) to provide website visitors the ability to prevent their data from being collected and used by Google Analytics. That add-on may be obtained here:; and other privacy controls are available here:

We do not control the third party technologies whose services we use to improve the Website, and their use is governed by the privacy policies of third parties using such technologies. For more information about third party advertising networks and similar entities that use these technologies, see, and to opt-out of such ad networks’ and services’ advertising practices, go to Once you click the link, you may choose to opt-out of such advertising from all participating advertising companies or only advertising provided by specific advertising companies.

rSquared does not track your activity over time and across different websites or online services except as among the related sites that constitute rSquared’s Website and as otherwise described herein, and we do not currently respond to browsers’ Do Not Track signals with respect to the Website. We do not permit our third-party service providers to collect information from the Website for other sites or for their own purposes other than as described in the preceding paragraph.


The Website may contain links to other sites belonging to third parties. These websites are not covered by this Privacy Policy and We are not responsible for the privacy practices within any of these other websites. You should be aware of this when you leave the Website and We encourage you to read the privacy statements of other websites.


rSquared may, in its sole discretion, change this Privacy Policy from time to time. Any and all changes to rSquared’s Privacy Policy will be reflected here and the date new versions are posted will be stated at the top of this Privacy Policy. Non-material changes and clarifications will take effect immediately, and material changes will take effect within 30 days of their posting on the Website. The date of the most recent revisions will also appear on this page. If you do not agree with this Privacy Policy, please do not use or access the Website, and if you do not agree to any changes we make in the future, you must end your use of the Website. Your decision to end your use of the Website because you do not agree with this Privacy Policy is voluntary and does not excuse you from any obligations you may have under an applicable Software as a Subscription Service Agreement.

Where language on the Website contradicts that found in this Privacy Policy, this Privacy Policy shall prevail.


Please be advised that rSquared may transfer personal information it collects outside your country of domicile to jurisdictions where data protection and privacy laws may be less stringent than the laws of your country. BY USING OUR WEBSITE, YOU CONSENT TO THE




If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please send an email to or write us at our Contact info below:

If you have any questions regarding our Privacy Policy, please contact us at:

rSquared CRE, LLC
230 W. Monroe St., Suite 1050 Chicago, IL 60606

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